Artwork by Luis Ruocco
Nick Doobay and Luis Ruocco first worked together in London in the mid-2000s, collaborating on several tracks and developing a distinctive, experimental style. He moved to Bristol in 2011 and started drumming with Idiot Strength, a band that Pete Webb was playing bass for.
Pete, who had previously been in Statik Sound System and worked for Cup of Tea Records, shared a passion with Nick for a blending of genres and styles that their previous projects had only hinted at.
The two of them decided to focus on a joint project instead, and having established a direction and sound for this, soon invited Luis to become the third member of what is now New Brand. Her exceptional vocal style is the perfect complement to the deeply layered backdrop of New Brand’s sound.